|Platform(s)||Adobe Flash, iOS|
Friday, June 19, 2009
Wednesday, June 23, 2010
|Mode(s)||Single-player with multiplayer interaction|
Web browser, Flash, HTTP cookies
but has since grown to be the social network's most popular
application, with over 62 million active users and over 24.6 million
Facebook application fans as of September 2010. Ten percent of all Facebook users play it.
On February 4, 2010, Microsoft's MSN Games also launched FarmVille on its website, requiring a Facebook account but not a Windows Live ID in order to play the game. On June 7, 2010, at Apple's WWDC, the CEO of Zynga announced that they were porting FarmVille for the Flash-less iOS platform. It was later released on June 23, 2010 for the iPhone, iPod Touch and iPad.
One player's customised farm.
"GagaVille" promotion for Lady GaGa's album "Born This Way".
Upon beginning a farm, the player first creates a customizable avatar which may be changed at any point.
The player begins with an empty farm and a fixed starting amount of
"farm coins", the primary currency in the game. Players also earn XP (experience points)
for performing certain actions in the game such as plowing land or
buying items. At certain XP benchmarks, the player's level rises. As the
player obtains more items and progresses through levels, crops and animals
become available to them via the "market" where items can be purchased
using either farm coins or "farm cash". Farm cash is earned by leveling
up or completing offers, or purchased for real money.
The main way a player earns farm coins is through harvesting of crops
or visiting their neighbors. The player does this by paying coins for
plowing a unit of land and for planting crops, such as tomatoes
on it, finally harvesting them after a certain amount of time has
elapsed. The amount of time it takes for a crop to mature, and how much
money a crop yields when harvested, is dependent on the crop planted and
is noted on its entry in the "market" dialog.
They will wither, or they will be of no use when a crop-specific amount
of time has elapsed, the amount of time being equal to 2.5 times the
amount of time taken to grow the crop (for example, crops which take 8
hours to grow will wither after 2.5×8=20 hours. However, a player can
use farm cash to purchase an "unwither" to rejuvenate the crops or can
use a biplane with "instant grow" to cause crops to be immediately
available for harvest. Although the biplane can be purchased with coins,
this special feature is only available for farm cash. As a player
levels up more, crops with a higher payoff and economy will become
 Livestock and other plants
A player may also buy or receive from friends livestock and trees or bushes, such as cherry trees or chickens,
which do not wither but instead become ready for harvest for preset
amounts of money a set amount of time from their last harvest. Trees and
livestock cannot die.
 Social interaction
Like most Zynga games, FarmVille incorporates the social networking
aspect of Facebook into many areas of gameplay. Players may invite
their friends to be their neighbors, allowing them to perform five
actions on each other's farms per day by "visiting" it. Neighbors may
also send gifts and supplies to each other, complete specialized tasks
together for rewards, and join "co-ops" - joint efforts to grow a
certain amount of certain crops.
Neighbors may also send gifts to each other in the form of mystery
gifts with expensive, but random items, special deliveries with building
supplies, or by choosing a particular item to send. They cost the
sending user nothing.
Decorations can be purchased in the market for coins or cash or can
be sent in the form of free gifts.Decorations include many items like
buildings, hay bales, fences, nutcrackers, gnomes, flags, topiaries,
etc. There are sometimes limited edition items depending on the theme
such as a Valentine's Day theme, halloween theme, winter theme, etc.
Decorations also give experience points (xp) depending on the cost.
 Farmville English Countryside
This expansion was rolled out in mid to late March 2011. It is a
secondary farm, accessible from the user's own. At first, going to one
would pause crop growth and benefits on the other. In response to fan
communication, Zynga introduced the option to turn off pausing when
traveling between the farms. The English farm introduced sheep breeding. After certain tasks are completed, it can be utilized on the main farm.
FarmVille has been criticized for being "almost an exact duplicate" of its previously released competitor Farm Town.
 Critical reception
In a December 2010 interview with Gamasutra, game designer Jonathan Blow criticized FarmVille
for being designed to create an atmosphere of negativity, requiring an
unprecedented commitment to the game, and encouraging users to exploit
Farmville runs in-game ad campaigns where users can visit another
company's farm and/or buy or receive items with their logo and colors.
For example, recently (as of October 7, 2010), users could get free
McDonalds hot air balloons, McCafe products, and the ability to visit
Farmville also offers engagement advertising where users can interact
with a brand in exchange for free farm cash through an ad platform
FarmVille won an award at the Game Developer's Conference for the "Best New Social/Online Game" in 2010.
 Further Reading
|Video games portal|
- Babcock, Charles (May 16, 2011). "Lessons From FarmVille: How Zynga Uses The Cloud". InformationWeek (UMB): 29-34,57. http://www.informationweek.com/news/global-cio/interviews/229402805. Retrieved 2011-05-31.
- ^ Market Watch (August 27, 2009). "Zynga's FarmVille Becomes Largest and Fastest Growing Social Game Ever". Press release. http://www.sys-con.com/node/1084929. Retrieved October 11, 2009.
- ^ "Facebook farmers want India flag". BBC. October 9, 2009. http://news.bbc.co.uk/2/hi/south_asia/8298840.stm. Retrieved October 11, 2009.
- ^ Gardner, Jasmine (September 29, 2009). "Futurology: FarmVille on Facebook". London Today. http://www.thisislondon.co.uk/lifestyle/article-23749479-futurology-farmville-on-facebook.do. Retrieved October 11, 2009.
- ^ "Zynga Launches "FarmVille". Does it Look Familiar?". All Facebook. June 22, 2009. http://www.allfacebook.com/zynga-farmville-2009-06. Retrieved November 3, 2009.
- ^ "Facebook's Farmville Application Page". Facebook. July 22, 2010. http://www.facebook.com/apps/application.php?id=102452128776. Retrieved July 22, 2010.
- ^ Walker, Tim (February 22, 2010). "Welcome to FarmVille: Population 80 million". The Independent (London). http://www.independent.co.uk/life-style/gadgets-and-tech/features/welcome-to-farmville-population-80-million-1906260.html. Retrieved May 2, 2010.
- ^ Peretti, Jacques (March 6, 2010). "Modern Warfare 2 is all very well, but give me indie gaming". The Guardian (London). http://www.guardian.co.uk/tv-and-radio/2010/mar/06/jacques-peretti-indie-videogames. Retrieved May 2, 2010.
- ^ "Zynga’s ‘FarmVille’ Facebook Game Debuts on MSN Site.". Bloomberg. February 5, 2010. http://www.businessweek.com/news/2010-02-04/zynga-s-farmville-facebook-game-debuts-on-msn-site-update1-.html. Retrieved February 4, 2010.
- ^ Farmville
- ^ "Farmville Coming To The iPhone In June". TechCrunch. June 7, 2010. http://techcrunch.com/2010/06/07/zyngas-farmville-comes-to-the-iphone-in-june/. Retrieved 2010-06-07.
- ^ "FarmVille Wiki". http://farmville.wikia.com/wiki/Farmer.
- ^ "How long does it take for a crop to wither?". Zynga. 2009-10-01. http://zynga.custhelp.com/app/answers/detail/a_id/583. Retrieved 2009-10-28.
- ^ http://blog.farmville.com/2011/04/how-to-turn-off-pausing.html
- ^ Zynga Launches "FarmVille". Does It Look Familiar? Nick O'Neill, June 22, 2009, www.allfacebook.com. Fetched from website April 6, 2010.
- ^ Parkin, Simon (2010-12-06). "Catching up with Jonathan Blow". Gamasutra. p. 3. http://www.gamasutra.com/view/feature/6224/catching_up_with_jonathan_blow.php?page=3. Retrieved 9 December 2010.
- ^ McDonalds gets down on the farm with FarmVille for one day only | Gamezebo
- ^ Bing Advertises On Farmville, Acquires 400,000 Facebook Fans In One Day
- ^ Olson, Elizabeth (15 July 2010). "ADVERTISING; For FarmVille Players, a Crop From a Real Organic Farm". The New York Times: p. 3. http://www.nytimes.com/2010/07/15/business/media/15adco.html. Retrieved 29 October 2010.
- ^ Zynga Grows One Thing Advertisers Want: Mass Reach. Advertising Age. October 25, 2010 http://adage.com/digital/article?article_id=146670
- ^ "Game Developers Choice Online Awards Archive 10th Annual GDCA". http://www.gamechoiceawards.com/archive/gdca_10th.html. Retrieved 2010-12-08.
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